Overgate Shopping Centre: Instagram Takeover

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Hello and welcome to my blog. Today I am talking about my time taking over the Instagram account of the Overgate Shopping Centre in Dundee.

When it comes to blogging there are so many opportunities which keeps it so exciting. As the saying goes every day is a school day – especially with blogging. When I was asked if I would be interested to do a Christmas gift idea take over on their Instagram account, I was over the moon!

The Overgate Shopping Centre in Dundee is one of the coolest places for shopping and even although we only have a small selection of shops we certainly do have a good variety. The Overgate is the only single-sided shopping centre in Europe- that is quite remarkable! The Overgate Shopping Centre hasn’t always looked the way that we see it today due to the rebuild which took place from 1998 to 2000.

The Christmas period is a very stressful yet fun time of year. Shopping for presents for your loved ones is so exciting yet it can be very tiresome too. I always laugh when people say that they prefer shopping for themselves as they know what they like. It is a true saying and one that many can relate too. I often find myself becoming stuck in a rut when it comes to ideas for presents for loved ones and will go for the safest options instead of trying out new gift ideas. So when I was asked to give gift ideas I thought this will be a great challenge for me and to push me out of my comfort zone which is a refreshing thing to do from time to time.

When the day arrived I was so eager to get started. I honestly felt so excited and happy to be doing something different with my blogging. On arrival at the Overgate Centre I signed into their account on Instagram and firstly introduced myself, who I was and what I was to be doing today. It felt funny being on someone else’s account as I am so used to my own layout and contacts. Yet it was a challenge that I was happy to overcome and showed to me that I can be flexible and adaptable. The shopping centre was very busy with customers searching for the perfect gifts for their loved ones and there was a great buzz about the place.

At first I went to a few shops that I don’t normally go into, I thought this was a good idea as it would push me to try new things. I was pleasantly surprised and found so many possible gift ideas. I thought it would be a good idea to post a few of my favourite ideas up as not to overdo things and make people to feel overwhelmed. I made sure that I had a mixture of ideas for him/her and for the kids. I tried to take into account different price limits and to remember that different ages will be looking at what I posted up.

I really did enjoy visiting the shops and trying to come up with unusual gift ideas as well as the safer options too. There were a few customers who wondered what I was up to and kept watching me taking images of things which kept things interesting. As I posted my ideas on the Instagram page it was amazing to see how powerful the use of social media actually is. My posts were not up for long before there were “likes” and comments which was so inspiring and made me glad that my ideas were being accepted and hopefully, they were helping some people to find ideas of their own. I wanted to show that it is really the thought that counts instead of how much money you spend. After all, I feel we do get caught up in thinking that we need to spend so much on one another rather, than simply enjoying special moments together.

I have included some of the gift ideas that I came up with below:

 

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I would like to thank Metta for her continued support and for allowing me this fantastic opportunity. I look forward to working with her and the Overgate on future campaigns and projects.

Thank you for reading my blog and I hope you enjoyed reading. Please do get in touch/leave comments/share my posts .

nicolelr-3

Nicole x

 

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